Have you ever considered turning down a donation? This may seem like a strange question in today’s economy, but knowing the answer may impact your bottom line in more ways than one.
In my first job as a fundraiser, I was introduced to the wonderful world of grantmakers. Channeling my inner nerd, I would often research the history behind the formation of a philanthropic institution, paying careful attention to the ways in which wealth was accumulated. I came across foundations who built their endowments through a variety of means; some of which would be viewed as highly unethical these days. In an era where information is readily accessible (I dare you to google yourself), I wonder how many nonprofits consider the source of funding prospects? Turns out The Real News Network (TRNN) does.
TRNN considers themselves to be “…a television news and documentary network focused on providing independent and uncompromising journalism.” To this end, they do not accept government or corporate funding choosing to solely raise money through the individual donations of their viewers. This mantra is even boldly placed at the top of their website. Now this may seem like an unimportant detail to most. But for a donor looking to ensure that their money is given to an organization that will truly advance independent media, this promise may be the sticking point needed for them to write that check for years to come.
So how do you determine the need to vet donations to your nonprofit? Below are a few points to consider:
- Ethics Outweigh Need: If your organization is committed to promoting a specific ideology (think: marriage equality), then it makes sense to scrutinize funding prospects (despite their tasty sandwiches, approaching Chick-Fil-A is not a good look). Let’s face it, nobody likes a hypocrite.
- Need Outweighs Ethics: If your nonprofit works to address the physical needs of people (think: homeless shelter), then the beliefs of a potential donor or institution may be less of an issue (you will approach Chick-Fil-A because darn it, people have to eat).
- It’s All Filthy Lucre: Perhaps the source of donations is simply a non-issue for your organization. You may find it impossible to fully separate your nonprofit from money gained through the promotion of unfavorable beliefs or unethical business ventures. All you know is that there are folks in your community that rely on your organization to help them overcome life’s biggest challenges. To quote Eleanor Roosevelt, “Yesterday is history. Tomorrow is a mystery. Today is a gift. That’s why we call it ‘The Present’.”
What do you think of vetting donor prospects? Is it worth the investigation?